For some reason it took me a long time to get round to reading Cialdini. People from different fields of knowledge and different professions gave me the advice and I ignored it.
Finally I ignored ignoring Cialdini and I now join the chorus telling you to read this guy.
Also, listen to him!
Rich Schefren interviews Robert Cialdini and you can download the interview with no optin.
Thank you Rich
And the short version of why you need to read Cialdini is that Marketing relies on an understanding of human psychology and behaviour and that is what Cialdini researches - and this is often startling stuff and a good read!
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