Newbie on the Net Blog: Marketing for Beginners

What is Niche Marketing and is it for Newbies (Beginners)?

I am prompted to do this post because Chris Freville - a friend of mine - is bringing out a new guide for Niche Marketing and it’s important that you can decide whether this is for you or not.

Niche marketing is focussed marketing!

Suppose like me you are keen on health and you want to build a business in the health market…where do you start?

If you try to sell everything to everybody which NEVER WORKS you have to focus on one part of the health market.

Off to the Google search page you go and type health in!

I just got this from Google  Results 1 - 10 of about 1,040,000,000 for health

Yup that’s over a BILLION pages competing with you!

Hehehe - you don’t have a chance.

Instead of trying to sell ALL of health try FOCUSSING.

And to FOCUS you have to NOTICE.

NOtice that when you type H E A L T H into the search box you get a drop down menu? Well each of these entries…health article,

health definitions, health fitness, health nutrition, health topics etc etc is a possible niche market.

And Google is telling you what it thinks are niche markets - so you have to listen!

Now le’t just choose one of these, hmm, let’s take health nutrition… and when we put that into the search box we get

Results 1 - 10 of about 29,700,000

Which is still big - too big but a lot smaller than a billion!

So let’s keep going eh?

We drill down into the market by typing health nutrition into the search box - or just by selecting it from the drop down menu.

This is what we get

So I quite like the look of heath nutrition tips so I put that in the search box… and get

Results 1 - 10 of about 13,000,000

Which is still smaller but too large to easily cope with. So we drill down again…but this time Google gives me no more clues! What a shame  - no more drop down menu - so what do we do?

To focus is to notice - OK?

So look down the page…what do you notice?

You see “Searches related to: health nutrition tips”

And a whole list of niches here too and I’ve noticed these entries on the right

“fruits and vegetables nutrition” looks good to me so I put that into Google and get

Results 1 - 10 of about 2,590,000“

So we’ve drilled down and down into the market and found niches which may or may not be useful to us. This is the first step in Niche Marketing - just exploring and finding niches.

A niche is a part of a Mass Market and a niche that we enter we must assess to see if it will pay…

I’ll cover that soon but if you have no patience pop over to Chris Freville’s new Niche Marketing Guide

he is an expert in Niche Marketing and I’ll be doing a review on his new guide soon.

Twitter is growing at such a speed it’s hard to keep up. Not only are millions storming into Twitter but many coders are producing software tools to take advantage of the marketing ooportunity presented.

Two short examples today with more to come later…

If you don’t know what to tweet about to your followers use this app. http://twittersheep.com/

Twittersheep makes a simple tag cloud diagram of the interests of the people following you. So just take one or more of those tags and get going. ..perhaps put that tag into Google along with the word blog and catch up on what the blogosphere is saying.

What do you mean you don’t have any followers?

Twitter is awash with savvy Internet Marketers and MLM people too following dozens or hundreds of people a day with the expectation that those people will follow them in return.

This is a simple method of list building but is it any good?

A list is useless unless it is targetted on a particular topic, so how can I build a targetted list on twitter?

With Twollo that’s how!

Using Twollo you can put a serch term meaning a keyword phrase into the search box and twollo searches for a follows people who have that interest…and by people “following back” can automatically build a list.

Does that help? Yes but remember a list is only a list - you have some work to do to cultivate the people and build a relationship before you can motivate them to click, download or buy.

Alex

Internet Marketing is a creative and fast moving business.

In “real world” business we are used to the idea of the “loss leader”.

When I was a teenager I had a part time job in a small food store and Mick the owner

attracted attention and business to his store when he ordered hundreds of packets

of yummy biscuits (cookies) and sold them at cost price or even below.

There was a storm of interest in the neighbourhood and his business

got an amazimg boost.

Well done Mick!

In Internet Marketing we don’t get free biscuits ( sadly) we get  ” Giveaways”

A Giveaway event is a joint venture between the organisers and perhaps

dozens or hundreds of product sellers to get more business and the main focus is

to build your optin mailing list

The giveaway organisers create a membership site. This is a website where

you can login.

Once inside you create an account, describe your gifts and how to get them and pick up

some promotional material.

Typically there are email letters such as this…

“I dunno if it’s your birthday soon but lots of gifts are
coming your way!

I hope you like them and they help you too.

There is a major “GiveAway” starting today with lots of
good free stuff available for download.

There’s 2 from me and my business partner Kathy Baker

Here’s what’s going on…

A very bright young guy called Reed Floren just released
the internet’s most massive giveaway ever:

It’s right here http://freeimgiveaway.com/go/643

Simply sign up and get the inside scoop.

There’s

-tons of ebooks
-tons of scripts
-tons of everything you’ve ever wanted but did not want to pay for!

So where did all these goodies come from?

We teamed up with Reed Floren who has called in some favors
from a whole bunch of top online marketers and convinced
them all to give you TONS of Products at no cost to you.

It is our way of saying “thank you”!

These products are worth thousands and thousands of dollars
and have already made the owners thousands and thousands
of dollars.

We’re  really pleased to share this news with you

But…don’t hang around - this is only on for a few days

Go get it now while you can !

Just click on this link to get your free stuff

http://freeimgiveaway.com/go/643

Warmly,

Alex Newell and Kathy Baker”

Truth is that most people are lazy and the emails supplied are often just pasted into the autoresponder and the “send”  button clicked.

Their whole list gets the cookie cutter email…

(I think I have cookies on the brain!)

The email above is a real email I sent out - it is about 50% cookie and 50% original.

I don’t think that the example emails supplied by merchants and others should ever be used “as is”

they must, in my opinion be customised or written fresh

So why is giving good for business?

This is truly a win win win.

It is a win for the subscribers to the list - they get some very good gifts! It is a win for the list owners too because they get lost of publicity and traffic i.e. visitors and perhaps some commissions.

And it is also a win for the organisers - they get publicity, kudos, traffic and they’ll earn commissions too

So if you are just starting in Internet Marketing and wondering how to get your list growing

look around for some good giveaways and join in.

And then come back and share your experience here - we’ll look forward to it.

All The Best

Beginners to Internet Business are often told to follow their Passions / hobbies / sports interests rather than just trying to chase every scheme they come across that promises to be an income “opportunity”.

That’s true as far as it goes - the next step after choosing a passion to focus on is go through a systematic market research to check whether there IS a profit to be made in this passion!

And we teach how to do this in Expert List-Building.

If the numbers are right then you have a winner because you have a niche market spending money on their passion.

I love books - I spend a fortune buying books. We’re all the same - when we are passionate about something we spend and spend…

On the Social Networking site Cagora - these groups of passionate people are grouped together in Local and Niche Markets in a way that produce some passive income for all of who sign up for the affiliate program.

http://cagora.com/launchearn/go/AlexNewell

Very soon local businesses are to be shown some of the Cagora products and sales that occur in your local group can benefit you.

But this is only so for another few days. The original deadline was 15 of March but it was pushed back to the end of March.

Have a look for yourself and if Community is something that you value or even if you just want a good affiliate program or promote this could be just right for you

http://cagora.com/launchearn/go/AlexNewell

Remember there is a deadline! After the deadline you can still join at no cost but the passive element of you getting a percentage from sales activity in your local are or niche is being removed.

There is a short video here and lots of info. Cagora is a new Community orientated site which I feel very optimistic about - see if you feel the same..

Right here http://cagora.com/launchearn/go/AlexNewell

Any questions - ask us, we’re here to help!

We all want to know how to make money with Affiliate Programs…

How to start is the big question all beginners want answered. The first cheque you get from Clickbank or Google or whoever changes your life forever.

Even if it’s for a small amount it proves the reality of the quest.

You may have been wondering if it was possible to make money online and BAM an envelope with a cheque comes through the letterbox.

I photocopied mine and put the copy on my notice board at home…

Nice but what do you do then? Because one cheque does not mean you can pick the phone up and resign…

What you need then is a system - a step by step procedure written clearly and honestly by someone who has been there and done that!

There are 3 that I can recommend that you look at. You may feel drawn more to one than the others…and none of these is expensive

• First off I’m going to mention the business building program written by me and Kathy Baker over the last year. Called “Expert List Building”, it starts from no online knowledge and takes a slow step by step approach to market research, buying domain names, putting your first blog and Squeeze page together and building your own opt-in listAnd then we pull out all the stops and reveal that there are 4 list building personalities and you need to follow the list building techniques we cover that are in line with your personality.

  A major reason people fail is trying to do things that are out of character for them

  See for yourself http://expertlistbuilding.com
  
  

• Next is a system put together by Brian Johnston. Called SeoPress it starts from the beginning and gives careful advice - mostly on video about using WordPress blogs as affiliate sales pages

  Check it out here http://newbie-on-the-net.com/seopress.html
  

• And then we come to a system called One Week Marketing. This is a way of starting with free web sites - in particular Squidoo and earning your first few dollars there and only then moving on to buying a domain name and hosting and a regular website. Again this is well thought out and presented and I would not mention here unless it was good quality. It’s right here so look for yourself http://www.newbie-on-the-net.com/oneweekmarketing.html

Which one is best for you?

I don’t know my friend but I do know that you will learn a lot from any of those and it may be all you need to make your first earnings online. None of them will break the bank either. Don’t let thoughts of failure stop - you fail all the project s that you do not start!

All The Best